In 2024, the cultural calendar of Angers includes a collaboration between Marie Chabroud, a recognized visual artist, and Amixem, a web figure with millions of subscribers. The meeting of these two profiles, rarely associated in traditional artistic circuits, disrupts the usual codes of the sector.
The project is part of a local dynamic supported by public institutions and attracts the attention of private partners, eager to reach new audiences. The participation of a digital creator in an initiative led by a contemporary artist questions the established boundaries between visual art and digital content.
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When the world of Marie Chabroud meets the creative energy of Amixem in Angers
In Angers, the artistic scene awakens to an unexpected duo: Marie Chabroud and Amixem. While Amixem already reigns over the YouTube sphere, his story is rooted in the city: Maxime Chabroud, originally from Lyon, built his first ambitions in Angers, where he obtained a DUT in Finance. Today, his YouTube channel has surpassed 465 million views and has over 3.2 million subscribers. Training in Nantes, specializing in web marketing at Audencia SciencesCom, a pronounced taste for quirky storytelling and innovation: Amixem embodies this generation that blurs the lines.
With Marie Chabroud, a visual artist who asserts a unique approach, the goal is to go further: to open bridges between disciplines. Their project takes shape in Angers through a hybrid exhibition, where visual works and digital devices confront and enrich each other. REDBOX, the digital creation laboratory located at 9 rue Faraday, conceived and supported by Amixem, becomes the playground for this adventure. Filming studios intersect with visual arts workshops, music resonates near the skate park, and digital fabrication brushes against audiovisual experimentation.
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To discover Marie Chabroud in Angers and gauge the significance of this meeting, one only needs to observe the complicity between artistic gesture and digital technologies. Amixem’s invitation to the World Electronics Forum, initiated by Mayor Christophe Béchu, has given this approach notable institutional visibility. For her part, Constance Nebbula, municipal councilor in charge of innovation and digital affairs, praised the launch of REDBOX on Facebook, illustrating the interest of public authorities in this crossing of talents.
Here are a few key points to situate the dynamics of this collaboration:
- Angers: the city of origin for Amixem’s journey and commitment
- REDBOX: the heart of digital creation in Angers
- Marie Chabroud: a rising figure in contemporary visual art
What challenges and inspirations lie behind this unprecedented artistic collaboration?
The partnership between Marie Chabroud and Amixem is not a matter of chance. It is set against a backdrop where contemporary creation continually reinvents itself, pushes boundaries, and reflects on the audience’s place and the evolution of artistic formats.
Amixem, aka Maxime Chabroud, has built his reputation on YouTube. His digital success is based on a culture of challenge, transmission, and engagement: over 465 million views, a loyal community of 3.2 million subscribers, and a capacity to constantly renew his universe. His studies in Angers, followed by his specialization in web marketing in Nantes, reflect a hybrid path. But the commitment doesn’t stop there. Participation in the 4L Trophy, a donation of €35,000 for the construction of a school in Morocco: each project bears the mark of a grounding in reality.
By partnering with Marie Chabroud, the approach takes on a new dimension. The idea is to explore the common space where visual art dialogues with web culture, where individual creation becomes collective. Transmission, experimentation, and the hybridization of practices become the guiding thread. This project contributes to making Angers a fertile ground for artistic innovation, a place where digital technology redefines the relationship between the work and the audience.
The main axes of this initiative are thus outlined:
- Digital creation: a meeting between visual arts and new media.
- Engagement: continuity of a solidary and concrete approach.
- Territory: local anchoring, national echo.
What the exhibition holds for visitors: immersion, surprises, and perspectives
The exhibition, the result of the joint work of Marie Chabroud and Amixem, takes place in a space that reflects them: the REDBOX, located at 9 rue Faraday in Angers. Designed as a laboratory open to digital creation, REDBOX welcomes all those who want to understand, experiment, manipulate, and not just observe.
Visitors discover filming studios, editing spaces, a game room, musical installations, and even a skate park. Every corner of REDBOX showcases a facet of Amixem’s world, enriched by Marie Chabroud’s sensitivity. This hybrid setup offers an immersive experience: here, the audience does not remain passive. Interactive paths, workshops, behind-the-scenes of digital production, collective creation, everything is designed to transform the visit into participation.
Here’s what visitors can explore during the exhibition:
- Discovery: immersion in the tools, methods, and creative processes used by Amixem and his partners.
- Sharing: exchanges, workshops, and meetings with artists and technicians.
- Projection: reflection on new modes of artistic expression in Angers, under the impetus of the municipality and figures like Christophe Béchu or Constance Nebbula.
The exhibition is part of the momentum of the World Electronics Forum, an event that honored Amixem. Angers thus displays its ambition: to become a stronghold of cultural innovation, combining the energy of artists, the creativity of content creators, and the commitment of institutions. Visiting REDBOX means crossing the dividing lines between art and digital, and imagining what the creation of tomorrow could be.